The New Jersey fashion community, luxury retail industry, and generations of devoted clients are mourning the passing of Gina Curko, a visionary entrepreneur, master stylist, and beloved community figure whose influence shaped the region’s luxury retail landscape for more than two decades. She passed away peacefully on Sunday, June 28, 2026, surrounded by love.
Her passing was announced publicly by her daughters on behalf of the Curko family through her brand, SeeSaw Luxury Women’s Retailer, prompting an overwhelming wave of tributes from clients, designers, community leaders, and longtime supporters across the country.
A Visionary Career in Fashion and Retail
Gina Curko was widely recognized as a pioneering force in personal styling and experiential retail. As the founder, CEO, and lead stylist of SeeSaw Luxury Women’s Retailer, established in 2003, she transformed a local boutique concept into a highly regarded luxury fashion destination serving clients across New Jersey and beyond.
A graduate of the Wood Tobe Coburn School, where she earned an Associate of Occupational Studies in Business in 1987, Gina began her career in luxury retail with the Neiman Marcus Group, where she served as a merchandise manager and developed the expertise that would later define her entrepreneurial success.
In 2003, she launched SeeSaw with a bold vision: to create a deeply personal, immersive styling experience that empowered women to feel confident and beautifully seen. Over the course of nearly 24 years, she expanded the brand into a multi-location operation with a devoted client base spanning generations.
A Global Eye for Style
Gina was known for her exceptional ability to identify emerging designers and exclusive collections, frequently traveling to Paris and Milan to source rare and avant-garde fashion pieces before they entered the American market.
Her signature philosophy—centered on personalized, head-to-toe styling—redefined the boutique experience for her clientele. Rather than transactional retail, she built lasting relationships with clients, offering curated looks tailored to personality, lifestyle, and individuality.
Clients often described her as a “personal fashion curator” whose eye for detail and passion for storytelling through clothing set her apart in the luxury fashion industry.
A Community Leader and Advocate
Beyond her success in fashion, Gina Curko was deeply committed to community engagement and empowerment initiatives. She believed strongly in using fashion as a tool for confidence-building and self-expression, particularly for women and young people.
Her work included donating wardrobe support for charity events, contributing to school programs, and supporting local nonprofit initiatives focused on empowerment and opportunity.
In 2019, Gina was honored by the Women’s Rights Information Center (WRIC) with the “Community Change Maker” Award, recognizing her dedication to uplifting women and fostering self-confidence through creative expression and entrepreneurship.
A Lasting Legacy Through SeeSaw
Gina’s daughters shared that their mother viewed SeeSaw not simply as a business, but as her life’s calling. In a family tribute, they expressed gratitude to the community that supported her vision, noting her deep joy in helping women feel confident, valued, and seen.
Her passing marks the end of an era for the boutique she built, but her family has affirmed their intention to continue her legacy and carry forward the values she instilled in the brand.
Remembered with Love
Friends, clients, and colleagues remember Gina Curko as a woman of extraordinary passion, creativity, and warmth. Her ability to connect with people, uplift her clients, and inspire confidence left a lasting impression on all who knew her.
While her passing leaves an immeasurable void in the fashion community, her influence will continue through the lives she shaped, the confidence she inspired, and the enduring legacy of SeeSaw.
The Curko family has requested privacy as they grieve this profound loss and temporarily pause operations to honor Gina’s life and contributions.
In Loving Memory
Gina Curko will be remembered for her vision, her artistry, and her unwavering belief in the power of personal expression. Her legacy lives on in the community she built, the women she empowered, and the love she shared so freely.
She will be deeply missed, forever cherished, and lovingly remembered.